Business Scenario
A diagnostics center receives enquiries for health packages, home collection, corporate testing and individual tests through digital campaigns and WhatsApp.
Typical Growth & Management Challenges
- Campaign enquiries must be followed quickly to secure bookings.
- Multiple package options can confuse prospects.
- Sales/outreach teams need visibility into callback status and source performance.
- Corporate leads can have longer follow-up cycles.
How Chronex360 Helps
- Track enquiries by lead source, package interest and configurable status.
- Assign leads to outreach teams and use schedules/tasks for booking callbacks and corporate follow-up.
- Use messaging timelines for supported customer conversations.
- Create catalogue categories for diagnostic packages and share them through short links.
- Use Chatflows for permitted pre-booking questions and appointment-routing logic.
- Track orders/payments for standardized package purchases where applicable.
- Analyze response time, source, assignee and conversion performance.
How This Can Support Revenue Growth & Better Management
- Fast callback management can improve booking conversion from paid campaigns.
- A clear package catalogue reduces repetitive explanation and helps customers compare options.
- Corporate prospects remain visible through longer follow-up cycles.
- Source reporting helps optimize spending across search, social, referrals and corporate outreach.
KPIs to Track in Chronex360
- Enquiry-to-booking conversion
- Response time
- Package conversion
- Corporate lead conversion
- Source ROI proxy
- Follow-up adherence
- Revenue by package