How Chronex360 helps manage your business in Serasa
In Serasa (Brunei-Muara District, Brunei), businesses use Chronex360 to capture every WhatsApp enquiry as a lead, qualify it automatically, and route it to the right team member without manual data entry.
In Brunei's small, close-knit consumer market, a lead often comes from a WhatsApp inquiry following a Facebook or Instagram post, and Chronex360 captures that first message and immediately converts it into a qualified, trackable lead so businesses can respond with the promptness local customers expect. The conversation is routed to an agent working in Malay or English, carried through catalog sharing and order confirmation, and tracked through to courier delivery across Bandar Seri Begawan and surrounding districts. Business-hours-aware routing keeps response times consistent given the market's tight-knit customer expectations, and compliance-aware templates ensure messaging remains appropriate and policy-aligned for both retail and service businesses. Multi-agent assignment helps smaller teams manage inquiry volume without leads slipping through, and conversion reporting gives business owners clear insight into which campaigns and conversations are turning into confirmed, fulfilled orders, bringing the kind of structured sales tracking that larger regional markets already rely on to Brunei's compact but active retail and services economy.
Product catalogue
Categories nest with a parent and carry a GST percentage, HSN code and unit. Add dynamic per-category fields, then products with ordered media, external video URLs and a shared image gallery. An import wizard mirrors the leads importer.
- Nested categories with GST, HSN and unit
- Dynamic per-category fields
- Image and video media, import wizard
Orders board
Orders hold line items with product, quantity, selling price and a per-line discount, plus buyer and shipping details and campaign or employee attribution. Status cards, an amount filter and a drag Kanban keep the pipeline visible; Confirm moves a proforma to processing.
- Line-item orders with per-line discounts
- Status cards and drag Kanban
- Confirm, delete and Excel export
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export