How Chronex360 helps manage your business in Hato
In Hato (Santander, Colombia), businesses use Chronex360 to capture every WhatsApp enquiry as a lead, qualify it automatically, and route it to the right team member without manual data entry.
A typical Colombian lead begins with a WhatsApp ad click or an Instagram inquiry about a product, service, or property, and buyers expect a quick, personal reply rather than an automated brush-off. Chronex360 logs that first message immediately, qualifies it, and assigns it to the right salesperson based on availability and business hours, which matters for ecommerce, retail, and real estate teams juggling high inbound volume. From qualification, Chronex360 follows the conversation through quoting, order confirmation, and on to delivery, including the WhatsApp-based coordination many Colombian businesses use to schedule and confirm home delivery with the buyer directly. Spanish message templates, shared catalogs for browsing products in-chat, and compliance-aware messaging around opt-in and frequency keep communication professional and consistent across every agent. With multi-agent assignment spreading the workload evenly and conversion reporting showing which campaigns actually close, sales teams get full visibility from the first tap to the final delivered order.
Orders board
Orders hold line items with product, quantity, selling price and a per-line discount, plus buyer and shipping details and campaign or employee attribution. Status cards, an amount filter and a drag Kanban keep the pipeline visible; Confirm moves a proforma to processing.
- Line-item orders with per-line discounts
- Status cards and drag Kanban
- Confirm, delete and Excel export
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping