How Chronex360 helps manage your business in Mazsalaca
Mazsalaca businesses run their social-to-WhatsApp sales pipeline on Chronex360, from the first Click-to-WhatsApp reply through to a completed, tracked order.
A Latvian business selling into both local and regional markets might get its first lead from a website contact form, a Facebook Messenger enquiry, or a WhatsApp message following a referral. Chronex360 logs each of these immediately, tags the intent, and routes it to an available agent so the response feels prompt and personal rather than automated and generic. As the enquiry becomes a qualified conversation, then a shared quote or catalog, a confirmed order, and eventual delivery, the complete history travels with that one lead, keeping the whole team aligned on status. Latvian and English templates make messaging feel native to the audience, business-hours-aware routing keeps replies well-timed, and compliance-aware settings support responsible outbound communication across borders. Additional agents can be added as an account grows more active, and conversion reporting shows management which channel is genuinely converting into completed, fulfilled orders.
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping
Lead assignment
Assign leads manually in bulk, or let the assignment service route them by strategy and eligible roles with round-robin per lead source. Every change is stored for response-time and ownership reporting.
- Manual bulk assign
- Round-robin per lead source
- Auto-claim on inbound social replies