How Chronex360 helps manage your business in Catarina
In Catarina (Masaya Department, Nicaragua), businesses use Chronex360 to capture every WhatsApp enquiry as a lead, qualify it automatically, and route it to the right team member without manual data entry.
A hotel in Granada, a Managua electronics retailer, or a coffee exporter in Matagalpa often starts the same way: a traveler taps a Click-to-WhatsApp ad, or a shopper messages from Instagram asking about stock. Chronex360 captures that first message as a lead the instant it lands, tags its source, and routes it to the right desk based on local business hours so nothing sits idle overnight. From there the lead moves through qualification, gets assigned to a sales or support agent, and progresses into a quote or order that the team can track until it ships or the guest checks in. Conversations run comfortably in Spanish or English with ready-made templates for pricing, availability, and order confirmations, while shared catalogs let agents send photos and prices without leaving the chat. Managers get a clear view of which channels convert leads into paying customers, so growth decisions in Nicaragua are based on real conversion data rather than guesswork.
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping
Lead assignment
Assign leads manually in bulk, or let the assignment service route them by strategy and eligible roles with round-robin per lead source. Every change is stored for response-time and ownership reporting.
- Manual bulk assign
- Round-robin per lead source
- Auto-claim on inbound social replies