WhatsApp Business API Pricing Calculator
Meta moved WhatsApp Business Platform billing to per-message pricing on 1 July 2025: a template message is charged only when it is delivered, based on its category and the recipient's market. Search your market below, then adjust the rates and volumes to estimate a monthly bill on Chronex360.
Market
Rates shown are illustrative starting points in USD, not live Meta prices — confirm current per-message pricing for your recipient markets on WhatsApp Manager → Overview → rate card and adjust the fields below before budgeting.
Per-message rate (charged sends only)
Rates vary by recipient country code and reset via monthly volume tiers for Utility and Authentication — the fields above should reflect your blended or dominant-market rate.
Monthly template sends
Service replies, and any utility template sent while a customer-service window is open, are free — included here only so the traffic mix is visible in the breakdown.
Free entry-point conversations
Every message exchanged inside a free-entry-point's 72-hour window is free, regardless of category — entered for reference; it does not add to cost.
Breakdown
| Category | Sends | Rate | Cost |
|---|---|---|---|
| Total charged | 0 | $0.00 |
marketing templates are always billable; utility and authentication templates are billable only when sent outside an open 24-hour customer-service window. Session messages, in-window template replies, and anything inside a free entry-point window are $0. Reaching monthly volume tiers can unlock lower Utility/Authentication rates — re-check your rate card if volumes shift materially.
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