How Chronex360 helps manage your business in Purekh
In Purekh (Nizhny Novgorod Oblast, Russia), businesses use Chronex360 to capture every WhatsApp enquiry as a lead, qualify it automatically, and route it to the right team member without manual data entry.
For businesses reaching Russian-speaking customers outside Russia — exporters, diaspora-facing retailers, and companies serving Russian-speaking communities abroad — Chronex360 captures each WhatsApp enquiry the moment it arrives, tags it by intent, and routes it to an available agent so nothing sits unanswered. As a conversation develops from first contact through qualification, order confirmation, and delivery, the entire thread stays attached to that lead, giving the team a consistent, traceable record of the relationship. Russian-language templates alongside English keep responses natural for the audience, and Chronex360 helps businesses keep outbound communication aligned with applicable sanctions and compliance regulations throughout. Conversion reporting then shows which channels are genuinely producing completed, fulfilled transactions.
Orders board
Orders hold line items with product, quantity, selling price and a per-line discount, plus buyer and shipping details and campaign or employee attribution. Status cards, an amount filter and a drag Kanban keep the pipeline visible; Confirm moves a proforma to processing.
- Line-item orders with per-line discounts
- Status cards and drag Kanban
- Confirm, delete and Excel export
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping