Compliance watchpoints
Antigua and Barbuda's Data Protection Act, 2013 (No. 10 of 2013) establishes core data protection principles for organizations processing personal data in the country. Capture documented consent for WhatsApp marketing and provide an easy opt-out.
How to launch on Chronex360
Use English-language templates focused on tourism/retail use cases. Automate qualification for social-sourced leads and keep consent records aligned with the 2013 Data Protection Act.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.