Compliance watchpoints
Argentina's Personal Data Protection Law 25,326 requires appropriate notice/consent and data-subject rights handling. Use explicit marketing permission and easy opt-out.
How to launch on Chronex360
Run Spanish-language click-to-message campaigns, centralize Instagram/Facebook/WhatsApp conversations, use tags for intent and automate next-step reminders.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.