How Chronex360 helps manage your business in Griffin
Griffin businesses run their social-to-WhatsApp sales pipeline on Chronex360, from the first Click-to-WhatsApp reply through to a completed, tracked order.
Australian businesses increasingly generate leads through Click-to-WhatsApp and Instagram ads alongside traditional website forms, and Chronex360 brings all of that into one pipeline, logging each first message as a qualified lead the moment it arrives. From there, the platform assigns the conversation to the right agent, whether a Sydney-based retailer, a trades and services business, or a B2B supplier, and tracks it through quoting, order confirmation, and dispatch via Australia's postal and courier networks, accounting for the long shipping distances that come with serving a geographically spread population. Business-hours-aware routing adjusts for the country's multiple time zones, so a lead from Perth is not held up waiting on Sydney-hours staffing, and English-language templates are written to match local tone and compliance expectations. Multi-agent assignment keeps response times consistent during seasonal sales spikes, and conversion reporting gives owners a clear, campaign-by-campaign view of how inbound chats become paid, delivered outcomes.
Product catalogue
Categories nest with a parent and carry a GST percentage, HSN code and unit. Add dynamic per-category fields, then products with ordered media, external video URLs and a shared image gallery. An import wizard mirrors the leads importer.
- Nested categories with GST, HSN and unit
- Dynamic per-category fields
- Image and video media, import wizard
Orders board
Orders hold line items with product, quantity, selling price and a per-line discount, plus buyer and shipping details and campaign or employee attribution. Status cards, an amount filter and a drag Kanban keep the pipeline visible; Confirm moves a proforma to processing.
- Line-item orders with per-line discounts
- Status cards and drag Kanban
- Confirm, delete and Excel export
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export