How Chronex360 helps manage your business in Machinda
For companies based in Machinda, Chronex360 connects WhatsApp Business API to a full lead workflow: capture, qualification, assignment, scheduled follow-up and conversion reporting.
In Equatorial Guinea, where much business communication moves between Spanish and French depending on the customer, keeping a lead thread coherent from first contact to final delivery is essential. Chronex360 captures enquiries from WhatsApp, Messenger, or a company website as a single ongoing record, assigns them to an available agent, and retains the qualification history so a switch between team members never costs the customer having to start over. Agents can share catalogs, confirm quotes, and move an enquiry to a completed order within the same conversation, with that record staying linked through to delivery or shipment coordination for both local and cross-border transactions common in the country's oil-linked and general trade economy. The platform supports Spanish and French message templates suited to local business practice, along with compliance-aware opt-in messaging appropriate for the region. Conversion reporting then gives business owners a clear, factual view of which channels and agents are actually turning enquiries into finished, fulfilled sales.
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping
Lead assignment
Assign leads manually in bulk, or let the assignment service route them by strategy and eligible roles with round-robin per lead source. Every change is stored for response-time and ownership reporting.
- Manual bulk assign
- Round-robin per lead source
- Auto-claim on inbound social replies