How Chronex360 helps manage your business in Rumphi District
Chronex360 extends WhatsApp Business API coverage across Rumphi District, Malawi, so local businesses can capture and manage customer conversations from every city in the state.
Malawi's Data Protection Act, 2024 (in force since 3 June 2024) introduces GDPR-style principles, data-subject rights and breach notification, overseen by an independent Data Protection Authority with MACRA in an operational support role. Use explicit marketing consent and keep an auditable opt-in/opt-out trail.
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping
Lead assignment
Assign leads manually in bulk, or let the assignment service route them by strategy and eligible roles with round-robin per lead source. Every change is stored for response-time and ownership reporting.
- Manual bulk assign
- Round-robin per lead source
- Auto-claim on inbound social replies