Compliance watchpoints
Malawi's Data Protection Act, 2024 (in force since 3 June 2024) introduces GDPR-style principles, data-subject rights and breach notification, overseen by an independent Data Protection Authority with MACRA in an operational support role. Use explicit marketing consent and keep an auditable opt-in/opt-out trail.
How to launch on Chronex360
Use English/Chichewa qualification flows, Click-to-WhatsApp and social lead capture, then automate assignment and follow-up reminders to improve response consistency.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.