Compliance watchpoints
Benin's Digital Code (Law No. 2017-20, in force 2018) includes a dedicated book on personal data protection, enforced by the Autorité de Protection des Données Personnelles (APDP). Use explicit marketing consent, clear French-language notices and honor opt-outs promptly.
How to launch on Chronex360
Use French-language templates, Click-to-WhatsApp and social lead capture, with automated qualification and agent assignment. Track response time and conversion by campaign.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.