Compliance watchpoints
Law No. 007/PR/2015 of 10 February 2015 on the protection of personal data governs collection, processing, storage and transmission of personal data in Chad, implemented via Decree No. 075/PR/2019 and overseen by the national cybersecurity/data-protection agency (ANSICE). Use documented consent for marketing messages and honour rights of access, objection and correction.
How to launch on Chronex360
Chad has undergone a prolonged political transition following the 2021 change of leadership, which can affect regulatory processes and normal business operations; confirm current operating conditions before committing to a launch date. Start with a narrow, permission-based Click-to-WhatsApp pilot and expand once delivery and response patterns are validated.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.