Compliance watchpoints
Algeria's Law No. 18-07 on the protection of individuals in the processing of personal data took effect August 2023 and is enforced by the National Authority for the Protection of Personal Data (ANPDP). It grants data subjects rights to information, access, rectification and objection, so document marketing consent and honor opt-out requests promptly.
How to launch on Chronex360
Pair Arabic and French templates and lean on Click-to-WhatsApp plus Facebook/Instagram acquisition, since these remain the dominant social channels. Use automated qualification and agent assignment to manage high enquiry volume.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.