WhatsApp Business API in Africa

Algeria

Rest of Middle East ≈36.2M internet users; WhatsApp active users above 27M View market guide

Angola

Rest of Africa ≈17.6M internet users; exact WhatsApp user count not publicly disclosed View market guide

Benin

Rest of Africa ≈4.8M internet users; 2.5M social media identities View market guide

Botswana

Rest of Africa ≈2.1M internet users; exact WhatsApp user count not publicly disclosed View market guide

Burkina Faso

Rest of Africa ≈5.4M internet users; 3.9M social media identities View market guide

Burundi

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

Cabo Verde

Rest of Africa ≈388K internet users (≈73.5% of population online) View market guide

Cameroon

Rest of Africa ≈12.4M internet users; 88% of connected consumers reportedly purchase goods through WhatsApp View market guide

Central African Republic

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

Chad

Rest of Africa A specific, current public WhatsApp user count for Chad was not located View market guide

Comoros

Rest of Africa ≈312K internet users; exact WhatsApp user count not publicly disclosed View market guide

Democratic Republic of the Congo

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

Djibouti

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

Egypt

Egypt ≈44.1M modeled users View market guide

Equatorial Guinea

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

Eritrea

Rest of Africa (largely theoretical given minimal on-the-ground digital-marketing activity) Internet and social-media use is extremely low and state-restricted; no meaningful public WhatsApp usage figure exists View market guide

Eswatini

Rest of Africa ≈720K internet users; exact WhatsApp user count not publicly disclosed View market guide

Ethiopia

Rest of Africa ≈29.5M internet users; a specific public WhatsApp user count was not found View market guide

Gabon

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

Gambia

Rest of Africa ≈1.3M internet users; 493K social media identities View market guide

Ghana

Rest of Africa A specific, current public WhatsApp user count for Ghana was not located View market guide

Guinea

Rest of Africa A specific, current public WhatsApp user count for Guinea was not located View market guide

Guinea-Bissau

Rest of Africa A specific, current public WhatsApp user count for Guinea-Bissau was not located View market guide

Ivory Coast (Côte d'Ivoire)

Rest of Africa A specific, current public WhatsApp user count for Côte d'Ivoire was not located View market guide

Kenya

Rest of Africa 23.4M internet users; WhatsApp is a top platform View market guide

Lesotho

Rest of Africa ≈1.1M internet users; exact WhatsApp user count not publicly disclosed View market guide

Liberia

Rest of Africa ≈1.1M social media identities; 1.73M internet users View market guide

Libya

Rest of Middle East WhatsApp is Libya's dominant social/messaging platform; 97.5% of Libyan internet users used at least one social platform as of January 2025 (exact WhatsApp-specific user count not publicly published) View market guide

Madagascar

Rest of Africa ≈6.6M internet users; exact WhatsApp user count not publicly disclosed View market guide

Malawi

Rest of Africa ≈4M internet users; exact WhatsApp user count not publicly disclosed View market guide

Mali

Rest of Africa A specific, current public WhatsApp user count for Mali was not located View market guide

Mauritania

Rest of Africa ≈2.0M internet users; 1.87M social media identities View market guide

Mauritius

Rest of Africa ≈1M internet users; exact WhatsApp user count not publicly disclosed View market guide

Morocco

Morocco (standalone market from October 1, 2026; previously priced under Rest of Middle East) ≈35.5M internet users; WhatsApp used by ≈75% of the population View market guide

Mozambique

Rest of Africa ≈5.5M estimated WhatsApp users View market guide

Namibia

Rest of Africa ≈2M internet users; exact WhatsApp user count not publicly disclosed View market guide

Niger

Rest of Africa A specific, current public WhatsApp user count for Niger was not located View market guide

Nigeria

Nigeria 96.5% monthly usage among internet users View market guide

Republic of the Congo

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

Rwanda

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

Senegal

Rest of Africa A specific, current public WhatsApp user count for Senegal was not located View market guide

Seychelles

Rest of Africa ≈115K internet users; exact WhatsApp user count not publicly disclosed View market guide

Sierra Leone

Rest of Africa A specific, current public WhatsApp user count for Sierra Leone was not located View market guide

Somalia

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

South Africa

South Africa ≈29M app-analytics estimate View market guide

South Sudan

Rest of Africa ≈1.6M–1.9M internet users, roughly 13–16% penetration View market guide

Sudan

Rest of Africa Telecommunications blackouts have affected an estimated 30M+ people since February 2024; a July 2025 order suspended WhatsApp voice/video calling (text and group chat remained available) View market guide

Tanzania

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

Togo

Rest of Africa ≈3.6M internet users; 644K social media identities View market guide

Tunisia

Rest of Middle East ≈10.4M internet users; WhatsApp used by an estimated ≈75% of the population View market guide

Uganda

Rest of Africa A specific, reliable public figure for internet or WhatsApp users was not found in current research View market guide

Zambia

Rest of Africa (unconfirmed — verify against Meta's current WhatsApp Business Platform pricing-market list) Not independently verified in this pass View market guide

Zimbabwe

Rest of Africa ≈6.5M internet users; WhatsApp is the leading mobile app View market guide