Compliance watchpoints
Togo's Law No. 2019-014 of 29 October 2019 on the protection of personal data governs collection, processing and use of personal data, enforced by the Instance de Protection des Données à Caractère Personnel (IPDCP), which also requires declaration of data processing activities. Use explicit consent for marketing messages and document the declared processing purpose.
How to launch on Chronex360
Use French-first templates, Click-to-WhatsApp acquisition and automated qualification before human handoff. Route leads by product/region and monitor follow-up adherence and conversion.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.