Compliance watchpoints
Burkina Faso has an established data protection framework: Law No. 001-2021/AN (adopted March 2021) updated and replaced the earlier Law No. 010-2004/AN, and is enforced by the Commission de l'Informatique et des Libertés (CIL). Note that Burkina Faso has been under a transitional military government since a 2022 coup, with the transition period extended to 2029; security conditions and regulatory practice can shift, so businesses should monitor current guidance, verify banking/payment stability and stay conservative on consent and data handling.
How to launch on Chronex360
Given ongoing political transition and regional security constraints, prioritize channels and partners with stable local operations, use French-language templates and automated qualification, and keep close monitoring of delivery and response metrics rather than assuming stable baseline conditions.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.