Compliance watchpoints
Botswana's Data Protection Act, 2024 (Act 18 of 2024) came into force on 14 January 2025, replacing the 2018 Act, and requires consent that is freely given, specific, informed and unambiguous, plus stricter breach-notification timelines. Keep documented marketing consent and honor opt-outs.
How to launch on Chronex360
Use English/Setswana templates, Click-to-WhatsApp acquisition and automated qualification. Route qualified leads to agents and measure follow-up adherence and conversion.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.