Compliance watchpoints
Cabo Verde's personal data protection regime is set by Law No. 133/V/2001, as amended by Law No. 41/VIII/2013 and Law No. 121/IX/2021, and is enforced by the Comissão Nacional de Proteção de Dados (CNPD), which requires notification/consent and breach reporting. Use explicit marketing consent, keep an easy opt-out and follow CNPD notification obligations for relevant processing.
How to launch on Chronex360
Use Portuguese-language templates and Click-to-WhatsApp acquisition; with a small but highly connected online population, focus on high-intent conversion and service use cases and measure response time and conversion closely.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.