Compliance watchpoints
Law No. 2017-28 of 3 May 2017 (amended by Law No. 2019-71) establishes personal-data protection in Niger and created the Haute Autorité de Protection des Données à Caractère Personnel (HAPDP), which only became operational in 2020. Use explicit opt-in for marketing outreach and keep data collection minimal.
How to launch on Chronex360
Niger has been under a transitional military government since 2023, with resulting effects on regulatory continuity, banking access and general business operations; verify current payment, import and connectivity conditions before committing to launch dates. Where conditions allow, keep initial rollout narrow — a single campaign and template set — before scaling.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.