Compliance watchpoints
Mozambique does not yet have a general data protection law in force. A Personal Data Protection Bill was published for consultation in 2025 and approved by the Council of Ministers in early 2026, pending debate in the Assembly of the Republic. Until it takes effect, use a conservative standard: explicit opt-in for promotional WhatsApp, clear identity and easy opt-out.
How to launch on Chronex360
Use Portuguese-first templates and Click-to-WhatsApp acquisition from Facebook/Instagram. Automate first-response qualification and route leads to the right agent or team.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.