Compliance watchpoints
Morocco's Law 09-08 on the protection of individuals with regard to the processing of personal data, enforced by the CNDP, requires a lawful basis, prior declaration/authorization for certain processing and documented consent. Capture and retain marketing opt-in evidence and provide an easy opt-out.
How to launch on Chronex360
Use Darija-Arabic and French templates side by side, since audiences split by channel and region. Route Click-to-WhatsApp and social leads into automated qualification, then hand off to French- or Arabic-speaking agents with conversion tracking.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.