Compliance watchpoints
Eswatini's Data Protection Act, 2022 (Act 5 of 2022) came into force on 4 March 2022 and requires explicit consent under Section 9(2) for processing personal data, enforced by the Eswatini Communications Commission with fines of up to E5 million or 2% of turnover. Keep documented marketing consent and honor opt-outs.
How to launch on Chronex360
Use English/siSwati templates, Click-to-WhatsApp acquisition and automated qualification. Separate promotional and transactional templates and track conversion by source.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.