Compliance watchpoints
Zambia's Data Protection Act No. 3 of 2021 (enforcement by the Data Protection Commission began in March 2025) governs collection, use and processing of personal data. Capture clear WhatsApp marketing opt-in, keep opt-in/opt-out records, and avoid purchased contact lists.
How to launch on Chronex360
Start with Click-to-WhatsApp and social-DM lead capture, automated qualification, and agent handoff. Keep Marketing templates strictly opt-in given active regulatory enforcement, and use Chronex360 to log consent source and timestamp for every lead.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.