Compliance watchpoints
Tunisia's Organic Act No. 2004-63 on the protection of personal data — the first data-protection law in the Maghreb — is enforced by the Instance Nationale de Protection des Données à Caractère Personnel (INPDP). It requires a documented legal basis for processing and recognizes data-subject rights, so keep marketing consent records and honor opt-outs.
How to launch on Chronex360
Use bilingual Arabic/French templates and connect Click-to-WhatsApp and social acquisition to automated qualification. Route qualified leads to agents with follow-up scheduling and conversion tracking.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.