Compliance watchpoints
Zimbabwe's Cyber and Data Protection Act (Act 5 of 2021) requires lawful, transparent processing and gives data subjects the right to object to direct marketing. POTRAZ is the data protection authority; keep documented marketing consent and honor opt-outs promptly.
How to launch on Chronex360
Use WhatsApp as the primary conversion channel for Facebook/Instagram-sourced leads. Automate qualification, assign leads by team or region and track response time and follow-up adherence.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.