Compliance watchpoints
Mauritius's Data Protection Act 2017 (in force since 15 January 2018) is aligned with GDPR and requires consent to be specific, freely given, informed and unambiguous; data subjects may object to direct marketing at any time and processing for that purpose must then stop. Keep documented opt-in and honor opt-outs immediately.
How to launch on Chronex360
Use bilingual English/French templates, Click-to-WhatsApp acquisition and automated qualification. Track response time and conversion across Facebook/Instagram/WhatsApp sources.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.