Compliance watchpoints
Madagascar's Law No. 2014-038 on the Protection of Personal Data (promulgated January 2015) sets out consent, purpose-limitation and data-subject-rights principles modeled on the EU's former Data Protection Directive; the CMIL enforcement authority's operationalization has faced delays. Use explicit marketing consent as the safe default and keep an opt-out trail.
How to launch on Chronex360
Use French/Malagasy templates, Click-to-WhatsApp acquisition and automated qualification. Route qualified leads to agents and track response time and conversion.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.