Compliance watchpoints
POPIA and ECTA direct-marketing rules apply. Prior consent or an applicable existing-customer basis, clear identification and opt-out handling are important.
How to launch on Chronex360
Use WhatsApp for lead capture, service and re-engagement with compliant permission. Centralize Facebook/Instagram/WhatsApp interactions and automate lead assignment and reminders.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.