Compliance watchpoints
Kenya Data Protection Act 2019 requires lawful processing, notice and data-subject rights. Use explicit marketing consent, minimal data collection and clear retention practices.
How to launch on Chronex360
Use Swahili/English qualification flows, Click-to-WhatsApp, Facebook/Instagram lead capture, territory assignment and follow-up schedules. Track response time and conversion by source.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.