Compliance watchpoints
Tanzania's Personal Data Protection Act, 2022 requires a lawful basis for processing, notice, registration with the Personal Data Protection Commission and data-subject rights handling. Use explicit marketing consent and maintain an opt-out mechanism.
How to launch on Chronex360
Use Swahili-first qualification flows alongside English, connect Facebook/Instagram demand generation to WhatsApp, and route qualified leads to agents with follow-up schedules and conversion tracking.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.