Compliance watchpoints
Law No. 2013-450 of 19 June 2013 on the protection of personal data requires lawful, fair, purpose-limited processing and gives individuals the right to object to processing for prospecting purposes; ARTCI is the supervisory authority. Obtain and document explicit opt-in for WhatsApp marketing and honour objection requests.
How to launch on Chronex360
Lead with French-first templates and Click-to-WhatsApp acquisition from Meta campaigns. Route qualified leads by region/product line, automate FAQ and qualification flows, and use Chronex360 follow-up scheduling to lift response consistency.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.