Compliance watchpoints
Sierra Leone does not yet have a data-protection law in force; a Right to Access Information and Data Protection Regulatory Commission Bill, said to draw on GDPR and the African Union Malabo Convention, was under nationwide consultation as of the most recent public reporting found rather than enacted. In the absence of a specific statute, use a conservative standard: explicit opt-in for marketing, clear business identity and an easy opt-out.
How to launch on Chronex360
Use English-first templates and Click-to-WhatsApp acquisition as the primary channel, with Chronex360 automating qualification and follow-up. Revisit compliance guidance once the pending data-protection bill is enacted.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.