Compliance watchpoints
Ghana's Data Protection Act, 2012 (Act 843) prohibits direct marketing to a data subject without their consent and gives an absolute right to object to further marketing; the Data Protection Commission can enforce breaches. Capture and retain clear opt-in evidence for WhatsApp marketing and action opt-outs immediately.
How to launch on Chronex360
Use Click-to-WhatsApp and social lead capture as primary acquisition, with English-first templates and Twi/local-language variants for service replies. Keep marketing and utility/service templates clearly separated so opt-in requirements and Meta template categories stay correctly matched.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.