Compliance watchpoints
Law No. 2008-12 on the Protection of Personal Data (25 January 2008), among the earliest such laws in Africa, requires a declared lawful basis for processing (consent by default) and is supervised by the Commission des Données Personnelles (CDP). Document consent for marketing use and register/declare processing where the CDP requires it.
How to launch on Chronex360
Use French-first templates with Wolof variants for service replies. Connect Click-to-WhatsApp, Instagram and Facebook acquisition to automated qualification and agent handoff, with Chronex360 tracking response time and conversion by campaign.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.