Compliance watchpoints
Guinea-Bissau has no dedicated data-protection statute in force; privacy is protected only at a constitutional level (rights referenced in Articles 34A and 38), and the country is a member of ECOWAS, whose 2010 Supplementary Act on Personal Data Protection sets regional expectations while a national draft law remains in development. In the absence of a specific statute, use a conservative standard: explicit opt-in, clear sender identity and immediate opt-out handling.
How to launch on Chronex360
Given limited connectivity and an unsettled legal framework, start with a small, permission-based pilot — Click-to-WhatsApp plus one or two campaigns — before committing to a wider rollout, and monitor delivery rates closely given lower overall internet penetration.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.