Compliance watchpoints
Lesotho's Data Protection Act, 2012 established the Data Protection Commission and requires informed consent before processing personal data, plus adequacy and purpose-limitation principles. Use explicit marketing consent and provide an easy opt-out.
How to launch on Chronex360
Use English/Sesotho templates, social lead capture and automated qualification before human handoff. Track response time and conversion by campaign source.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.