Compliance watchpoints
Law No. 2013-015 of 21 May 2013 on the protection of personal data governs processing in Mali and creates a national data-protection authority (APDP). Use explicit opt-in for WhatsApp marketing, honour the statutory right to object, and keep records lean.
How to launch on Chronex360
Mali has experienced sustained political transition and periods of instability since 2020, which can affect connectivity, banking/payment processing and normal business operating conditions; build launch timelines and support expectations around this reality rather than a standard rollout. Where operations are stable, French-first templates and Click-to-WhatsApp acquisition remain the practical starting point.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.