How Chronex360 helps manage your business in Inékar
For companies based in Inékar, Chronex360 connects WhatsApp Business API to a full lead workflow: capture, qualification, assignment, scheduled follow-up and conversion reporting.
Businesses in Bamako and Mali's trading towns, many built around agricultural goods, textiles, and cross-border commerce, need a way to keep customer conversations organized even when connectivity or logistics conditions vary from one delivery to the next. Chronex360 gives them a single, dependable place to track every lead, from a Click-to-WhatsApp inquiry about produce availability to a Facebook Messenger question about a textile order, tagging each by source and assigning it to an available agent. Agents confirm quantities and pricing, issue a quote, and convert the conversation into an order that stays linked as it moves toward pickup or delivery, with a clear record of what was promised and what was fulfilled. This consistency helps businesses maintain trust with buyers over repeat transactions, even in a market where conditions can shift. Chronex360 supports French and Bambara-friendly messaging, flexible agent assignment, and clear reporting so Malian businesses can rely on steady, well-organized customer communication.
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping
Lead assignment
Assign leads manually in bulk, or let the assignment service route them by strategy and eligible roles with round-robin per lead source. Every change is stored for response-time and ownership reporting.
- Manual bulk assign
- Round-robin per lead source
- Auto-claim on inbound social replies