Compliance watchpoints
New Zealand's Privacy Act 2020 and the Unsolicited Electronic Messages Act 2007 require express or inferred consent, accurate sender identification and a working unsubscribe option for commercial messaging, which applies to WhatsApp marketing use.
How to launch on Chronex360
Prioritize permission-based Click-to-WhatsApp and retargeting rather than cold outreach, store consent source against every lead in Chronex360, and route enquiries to the right team with automated qualification and follow-up scheduling.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.