Compliance watchpoints
Samoa's Privacy Act 2013 (in force from 2021) and supporting Data Protection Guidelines 2020 set out data-handling obligations, and telecommunications law requires providers to protect customer communications confidentiality. Use explicit opt-in and an easy opt-out for WhatsApp marketing.
How to launch on Chronex360
Use English/Samoan templates and route enquiries from Facebook/Instagram into a qualification and follow-up flow in Chronex360; confirm reachable WhatsApp audience size locally before large-scale campaigns.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.