How Chronex360 helps manage your business in Obbola
Chronex360 brings the same WhatsApp Business API onboarding and lead-management workflow used across Västerbotten County to businesses in Obbola.
Swedish ecommerce and service businesses tend to expect fast, no-fuss digital interactions, and Chronex360 is built to keep pace with that expectation. A lead generated through a Click-to-WhatsApp ad, an Instagram DM, or a website enquiry is captured instantly, assigned to the next available agent, and tracked as it moves through qualification, order or quote creation, and fulfilment through to delivery confirmation. Catalogue sharing inside the chat lets retailers present products and pricing without redirecting customers elsewhere, keeping the whole transaction inside one convenient conversation. Swedish-language templates keep replies feeling native, and business-hours-aware routing fits neatly with typical Nordic working patterns. Data handling is structured around GDPR requirements that Swedish businesses and consumers expect as standard, and conversion reporting gives teams a straightforward view of which channels are actually generating completed sales.
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping
Lead assignment
Assign leads manually in bulk, or let the assignment service route them by strategy and eligible roles with round-robin per lead source. Every change is stored for response-time and ownership reporting.
- Manual bulk assign
- Round-robin per lead source
- Auto-claim on inbound social replies