Compliance watchpoints
GDPR plus the Swedish Act with supplementary provisions to the EU Data Protection Regulation (Lag (2018:218) med kompletterande bestämmelser till EU:s dataskyddsförordning). Use explicit opt-in and a clear, working opt-out.
How to launch on Chronex360
Swedish-first templates with concise, low-pressure copy suit local communication norms. Use Click-to-WhatsApp and social acquisition, automated qualification and scheduled follow-up.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.