Compliance watchpoints
GDPR governs marketing communications in Belgium, supplemented by Belgium's national data protection implementing legislation. Use clear opt-in, honor language preference, and provide an easy opt-out.
How to launch on Chronex360
Segment templates and lead sources by language region (Flanders/Wallonia/Brussels). Use Click-to-WhatsApp and social DMs for acquisition, then automate qualification and route to the right language-matched agent.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.