WhatsApp Business API in Europe

Albania

Rest of Central & Eastern Europe ≈83.0% internet-user share of population (2023 data) View market guide

Andorra

Not confirmed as a standalone Meta pricing market; likely grouped within a broader Western Europe "Rest of" bucket Not a meaningful mass-market audience; population is roughly 80,000 (public estimate), with no WhatsApp-specific usage figures published View market guide

Austria

Rest of Western Europe (not a standalone named market on Meta's current rate card) Near-universal WhatsApp adoption within a high-internet-penetration DACH market (public estimate) View market guide

Belarus

Rest of Central & Eastern Europe Not independently verified — approach with caution View market guide

Belgium

Rest of Western Europe (not a standalone named market on Meta's current rate card) ≈11.3M internet users (96.3% online penetration) View market guide

Bosnia and Herzegovina

Rest of Central & Eastern Europe ≈84.7% daily internet-user share of population (2023/2024 data) View market guide

Bulgaria

Rest of Central & Eastern Europe ≈5.86M internet users (87.1% penetration) View market guide

Croatia

Rest of Central & Eastern Europe ≈3.27M internet users (84.6% penetration) View market guide

Cyprus

Rest of Western Europe (not a standalone named market on Meta's current rate card) ≈1.30M internet users (94.7% online penetration) View market guide

Czech Republic

Rest of Central & Eastern Europe ≈10.1M internet users (94.2% penetration) View market guide

Denmark

Rest of Western Europe (not a standalone named market on Meta's current rate card) ≈5.9M internet users (public estimate; near-total population coverage) View market guide

Estonia

Rest of Central & Eastern Europe ≈92% internet penetration of population (2024 data) View market guide

Finland

Rest of Western Europe (not a standalone named market on Meta's current rate card) High WhatsApp adoption within a near-fully-online population (public estimate) View market guide

France

France ≈41.9M monthly-use audience proxy View market guide

Germany

Germany ≈66.8M monthly-use audience proxy View market guide

Greece

Rest of Central & Eastern Europe ≈8.66M internet users (87.0% penetration) View market guide

Hungary

Hungary ≈9.09M internet users (94.1% penetration) View market guide

Iceland

Rest of Western Europe (not a standalone named market on Meta's current rate card) Very small absolute addressable audience given Iceland's population of roughly 390,000, with near-universal internet use (public estimate) View market guide

Ireland

Rest of Western Europe (confirmed bucket for Ireland on Meta's current rate card) ≈5.26M internet users (98.9% online penetration); WhatsApp reported among the highest-penetration European markets (public estimate) View market guide

Italy

Italy ≈47.8M monthly-use audience proxy View market guide

Kosovo

Rest of Central & Eastern Europe A precise, current public internet/WhatsApp usage figure was not located View market guide

Latvia

Rest of Central & Eastern Europe ≈93% internet penetration of population (2024 data) View market guide

Liechtenstein

Not confirmed as a standalone Meta pricing market; likely grouped within a broader Western Europe "Rest of" bucket Not a meaningful mass-market audience; population is roughly 40,000 (public estimate), with no WhatsApp-specific usage figures published View market guide

Lithuania

Rest of Central & Eastern Europe ≈2.55M internet users (89.5% penetration) View market guide

Luxembourg

Rest of Western Europe (not a standalone named market on Meta's current rate card) ≈99% household internet connectivity, among the highest in the EU; small absolute population base (public estimate) View market guide

Malta

Rest of Western Europe (not a standalone named market on Meta's current rate card) ≈96% recent internet-use rate among individuals (public estimate) View market guide

Moldova

Rest of Central & Eastern Europe A precise, current public internet/WhatsApp usage figure was not located View market guide

Monaco

Not confirmed as a standalone Meta pricing market; likely grouped within a broader Western Europe "Rest of" bucket Not a meaningful mass-market audience; resident population is roughly 39,000 (public estimate), with near-universal internet and mobile-messaging use assumed but no WhatsApp-specific figures published View market guide

Montenegro

Rest of Central & Eastern Europe ≈87.2% daily internet-user share of population (2024 data) View market guide

Netherlands

Netherlands ≈16.2M monthly-use audience proxy View market guide

North Macedonia

Rest of Central & Eastern Europe ≈88.0% daily internet-user share of population (2024 data) View market guide

Norway

Rest of Western Europe (not a standalone named market on Meta's current rate card) High WhatsApp adoption within a near-fully-online population (public estimate) View market guide

Poland

Poland ≈34.1M internet users (89.8% penetration) View market guide

Portugal

Rest of Western Europe (not a standalone named market on Meta's current rate card) ≈92% WhatsApp penetration among internet users (highest in Europe) View market guide

Romania

Romania 15M+ active WhatsApp users View market guide

Russia

Russia (listed in Meta's pricing tables, but commercially inaccessible under current conditions) Not applicable — WhatsApp access blocked for Russian users as of February 2026 View market guide

San Marino

Not confirmed as a standalone Meta pricing market; likely grouped within a broader Europe "Rest of" bucket Not a meaningful mass-market audience; population is roughly 34,000 (public estimate), with no WhatsApp-specific usage figures published View market guide

Serbia

Rest of Central & Eastern Europe ≈6.16M internet users (91.8% penetration) View market guide

Slovakia

Rest of Central & Eastern Europe High-penetration internet market; a precise public WhatsApp-user figure was not located View market guide

Slovenia

Rest of Central & Eastern Europe High-penetration small EU internet market; a precise public WhatsApp-user figure was not located View market guide

Spain

Spain ≈41.2M monthly-use audience proxy View market guide

Sweden

Rest of Western Europe (not a standalone named market on Meta's current rate card) High WhatsApp adoption within a near-fully-online population (public estimate) View market guide

Switzerland

Rest of Western Europe (confirmed bucket for Switzerland on Meta's current rate card) Near-universal WhatsApp adoption within a high-income, high-internet-penetration market (public estimate) View market guide

Turkey

Turkey ≈60M public estimate View market guide

Ukraine

Rest of Central & Eastern Europe 11M+ weekly active users (fastest-growing messaging app in the market) View market guide

United Kingdom

United Kingdom ≈56.3M monthly-use audience proxy View market guide

Vatican City

Not applicable / not a supported Meta pricing market for commercial messaging at this scale Not applicable — no meaningful consumer audience; resident population is roughly 800 (public estimate) View market guide