Compliance watchpoints
GDPR plus the Malta Data Protection Act, Chapter 586 of the Laws of Malta, which supplements the GDPR nationally. Use explicit opt-in and clear opt-out handling.
How to launch on Chronex360
Given the small population, prioritize high-intent leads (including tourism/services enquiries) over broad-reach campaigns. Use bilingual English/Maltese templates and automated qualification with prompt agent follow-up.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.