Compliance watchpoints
A new Law on Personal Data Protection took effect in March 2025, replacing the 2006 law and moving the framework closer to GDPR as part of EU-accession alignment. Use explicit opt-in and a clear opt-out for marketing templates.
How to launch on Chronex360
Use local-language templates and route Facebook/Instagram leads into WhatsApp qualification. Automate FAQs, assign by team/region, and measure conversion through Chronex360.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.