Compliance watchpoints
The Personal Data Protection Act (amended 2019) implements GDPR nationally. Use explicit opt-in for promotional templates and keep opt-out handling simple and fast.
How to launch on Chronex360
Use Bulgarian-first templates with Facebook/Instagram lead capture and Click-to-WhatsApp acquisition. Automate qualification, assign by region, and track response time and conversion.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.